Surveys
Run across practitioners and alumni, published with the sample size, the method and the questions asked. A survey whose method is not published is an opinion with a chart on it.
Home / Industry Updates / Insights
What it means, once
enough of it has happened.
The Monitor is dated and periodic. Insights is undated and evergreen. A new trial is Monitor news that month; a synthesis of two years of trials on the same question is an Insight.
Reports
Longer analysis that synthesises several years of evidence on a single question. This is where a body of trials becomes an argument rather than a news item.
Forecasts
Every forecast carries a horizon, a confidence level and a statement of what would prove it wrong. Each year's forecasts are scored against what happened before new ones are published.
Why nothing is listed here yet
An Insights type gets its own indexable page at three published items, not before. Two reports behind a landing page reads as an abandoned section, and it trains a search engine to treat the whole domain that way. So the shelves stay closed until there is something on them.
The first survey is the one worth waiting for. Nobody in this category publishes a survey of the profession, and I2CAN has several thousand alumni to ask.
How this is written
The rules we publish under.
These are not aspirations. They are the constraints that make everything else on these pages worth reading, and the reason a thin month produces a shorter issue rather than a padded one.
Every factual claim names its source
If a number cannot be attributed, it does not run. Not even hedged.
Nothing clinical publishes unsigned
Clinical content carries an individual faculty byline and that named person signs off its accuracy. Industry commentary is written by the founder, who does not sign clinical content.
Every issue carries something that did not work
At least one null finding per issue. A publication that only reports success is an advertisement.
We name no competitor
Favourably or otherwise. We will disagree with a trend. We will not disparage an institution.
No pricing anywhere
Not course fees, not procedure fees, not device costs.
Where the data is American, we say so
India has no registry for this field, and we will not dress someone else's numbers as ours.
A thin month makes a shorter issue
If a category produced nothing worth reporting, it is left out rather than padded.
Limitations are stated as properties of the study
Thirty-two patients, three months, a single centre. Not as our hesitations about it.