Home / Industry Updates
What is changing in the field,
and what it actually means.
I2CAN performs no procedures on patients. We have no stake in whether any individual has one, and nothing here is selling you a course. This half of the site exists because the field moves quickly and most of what is written about it is written by someone with something to sell.
Knowledge base
“How does this work?”
Faculty papers with journal and citation, technical articles, recorded sessions, and Aesthetica, our quarterly magazine for the aesthetic medicine and cosmetology profession in India. Free, open to the whole field, no login.
Open 02 MonthlyThe I2CAN Monitor
“What changed?”
A free monthly review of aesthetic medicine in India and worldwide. Seven fixed sections, every claim attributed to a named primary source, an explicit limitations block, and at least one finding per issue that did not work.
Open 03 Occasional, evergreenInsights
“What does it mean?”
Surveys of the profession, industry reports, and dated forecasts. Every forecast carries a horizon, a confidence level and a statement of what would prove it wrong. Each is scored against the previous year.
OpenThe rules we publish under.
These are not aspirations. They are the constraints that make everything else on these pages worth reading, and the reason a thin month produces a shorter issue rather than a padded one.
Every factual claim names its source
If a number cannot be attributed, it does not run. Not even hedged.
Nothing clinical publishes unsigned
Clinical content carries an individual faculty byline and that named person signs off its accuracy. Industry commentary is written by the founder, who does not sign clinical content.
Every issue carries something that did not work
At least one null finding per issue. A publication that only reports success is an advertisement.
We name no competitor
Favourably or otherwise. We will disagree with a trend. We will not disparage an institution.
No pricing anywhere
Not course fees, not procedure fees, not device costs.
Where the data is American, we say so
India has no registry for this field, and we will not dress someone else's numbers as ours.
A thin month makes a shorter issue
If a category produced nothing worth reporting, it is left out rather than padded.
Limitations are stated as properties of the study
Thirty-two patients, three months, a single centre. Not as our hesitations about it.
One email a month. Nothing else.
The Monitor lands on the first Tuesday of each month. No course offers, no fee lists, no second email. Unsubscribe in one click.
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